Adding value as a marketing strategy
to you - high value to your customers
The concept of 'Added Value' is that the customer gains some additional advantage without having to pay for it - or pay very little, compared with its value to the customer.
perceived value to your products or services is a way of enhancing
what you are offering, without necessarily adding to your costs. It can
also help to differentiate your products from those of your competitors.
This makes direct price comparisons more difficult for prospective customers,
and can increase your profit margins.
Here are some
popular 'Added Value' ideas:
Can you find
ways of applying any or all of these Added Value concepts to your products
or services? Can you think of any additional ones? If so, we'd like to hear
The cost is usually very small, but they can go a long way towards
gaining customer confidence. This can reduce a buyer's resistance.
Most customers put reliability first, speed second. This does not
always have to be free.
Very important to customers, and a major way to retain customer
loyalty. Difficult to establish credibility for new customers, since
'service' has to be experienced to be truly believed.
Can add value to some customers. But make sure that your own finances
will not be damaged. Finance companies could be used - and some of them
will pay you a commission.
& presentation: The more professional and attractive the packaging,
the more the perceived value of the product will be.
assurance: International standards, such as ISO 9000 accreditation
can be of value, but reputation is equally important.
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