10 Important Marketing Tips
By Bob Leduc Copyright ©
Each of the following Ten Marketing Tips is based on a highly
effective - but often overlooked marketing tactic. How many are you using? How
many have you overlooked?
Insulate yourself against the impact
of change by increasing the number of products and services you offer ...and by
using a variety of different marketing methods. Only a small portion of your
total business will be affected if the sales of one product declines or the
response to one marketing method drops.
prospects too. Stay in contact with them. Find or develop other products or
services you can offer them. It's easier to make a sale to a previous customer
than to someone who never bought from you.
Avoid making any
claim that sounds exaggerated ...even if it is true. A bold claim creates doubt
in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.
Express numerical claims as odd numbers
with fractions or decimals. For example, "Our clients save 17.7 percent" sounds
more believable than "Our clients save 20 percent" ...even if 20 percent is the
To create an absolutely irresistible offer,
combine a special discount price and a set of valuable bonuses in the same
Develop a series of 4 or 5 different special offers.
Use them one at a time with an expiration deadline. When one offer expires,
replace it with the next offer and a new deadline. Continuously recycle through
the same series of offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.
you're attracting many prospects who really don't have (or can't get) the money
to buy your product or service ...you need to change your market. Target a
market where prospects have an intense desire for the benefits produced by your
product or service - AND the money to buy it.
apart from competitors by offering an exclusive benefit your competitors cannot
copy ...or one they're not willing to copy. One business owner I know includes
his personal phone number on every order. His competitors don't - and they are
not likely to start making themselves that accessible to customers.
Advertising copy produces the biggest response when each reader can
believe the message was written specifically for him or her. As you write any
sales message, visualize you're writing to one person instead of to a large
group of people. This will help you write in a less formal and more personal
Most sales are not made on the first contact. Develop
a method to capture and save the names and contact information of prospects who
don't buy from you. Follow up periodically. A little gentle coaching will
eventually convert many of them into buyers.
Each of these 10 marketing
tips implements a simple but highly effective marketing tactic. Take action now
to apply those you overlooked. You'll be surprised by how much business it
produces for you.
About the Author:
|Bob Leduc spent 20 years
helping businesses like yours find new customers and increase sales. He just
released a New Edition of his manual, How To Build Your Small Business Fast With
Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small
businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call:
702-658-1707 After 10 AM Pacific Time/Las Vegas,