times of rapid change, we need to have a strategic plan on which to
base our tactical decisions.
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Strategy trumps tactics
thinking behind the techniques
In times of rapid change, we need to have a strategic plan on which to base our tactical decisions. If we only use business tactics, our plan will lack direction.
is new, alive, constantly growing
and changing. So business people need to become acquainted with it, learn
about the technology and the people in the network, and get to understand
the system. This requires constant experimentation. Trying different hardware
and software technologies, website and email techniques and marketing
... and so on. Does this mean they "work" for everyone? For you? Must everyone use an autoresponder? Perhaps you may be better off making human contact? Whether you use it or not should depend on your overall strategy.
Should you use these...?
Many website and email techniques have been found to "work." Among them are:
...and many more. Should you use all of these or none of these? Almost everyone sings the praises of a newsletter. Can you imagine a thousand marketing experts producing a thousand newsletters, all offering "tips?" Perhaps there's a better approach for you which more closely fits your strategy.
or use these, maybe?
Again which will you use? One-to-one marketing, for example, is an outstanding way to go. But is it useful for everyone? More important, can it be a fundamental part of your strategy?
strategy - often neglected
Strategy is a concept with many synonyms, among them:
Strategy trumps tactics. Choosing the correct strategy is the main factor in business success. In my estimation, painting a grand vision is the best way to get there.
Paul "the soarING" Siegel is an Internet consultant and a trainer on Vision and Business Strategy. His one-day seminar, "7 Strategies for Success," can be presented at your site to save you travel time and expense. Visit his Learning Fountains web site at http://www.learningfountain.com
To help executives and entrepreneurs develop Business Strategy, Paul has a mailing list, called LearningFOUNT. It is devoted to discussion of Business Strategy. To subscribe, just send a blank email to firstname.lastname@example.org