What Is Affiliate Marketing
And Is It For Me?
Brownrigg © 2006
Affiliate marketing can be defined as a widespread
method of promotion in which an affiliate is rewarded for every view, sale,
and/or registration produced through the affiliate's efforts (depending on the
type of affiliate program).
It's similar to collecting commissions as a
typical salesperson would. The more the affiliate sells... the more the
affiliate gets paid. It's as simple as that!
vary but are typically based on one of the following:
(PPC) - a specific amount is paid for each visitor the affiliate sends
Pay-Per-Lead (PPL) - where the affiliate is paid for
registrations or sign-ups
Pay-Per-Sale (PPS) - a specific
commission per sale is paid to the affiliate
If your goal is to generate
your entire income online you can drive traffic from your subscriber lists, your
websites, and from other marketing methods to affiliate links.
About Product Sales and Marketing?
You'll want to watch for great
products and services with the potential to benefit your niche market and your
mailing lists. To build trust and income, it's best to recommend only those
products that will be of specific interest to them. It's a win-win situation for
everyone that way.
When an affiliate is marketing any product, the cost
of marketing the product is absorbed by the affiliate, so it's important to keep
that cost in mind when promoting products. Typically the higher the percentage
of affiliate commissions possible from any quality product, the more that
product is worth promoting.
When a product is sold through the
affiliate's personal link, depending on the service used, the total sale is
divided up among the vendor, the affiliate, the taxing authority, the shipper
(if any), and the payment processor.
It is common and expected that all
affiliate details be spelled out in the affiliate sign-up process. However, you
shouldn't be afraid to contact any vendor to clarify their affiliate program if
you have questions. Often you can telephone or email for a fast reply. If they
are not willing to answer your questions then you should stay away from them.
There are plenty of other quality affiliates programs that would love to have
Is a Digital Lifestyle
Many standard retailers offer very small commissions for
affiliate sales while most internet marketers offer around 50%-75% of the sale
for being an affiliate of their digitial product. This is why being an affiliate
of digital products can be very lucrative in a relatively short period of time.
Although the number of affiliate programs for tangible goods and
off-line services is rising, a completely digital lifestyle can be developed
solely from digital or downloadable affiliate products that may never take
Of course it's important to note that as an affiliate of
any tangible product, you generally never do more than promote a link to the
product online. So in that sense it's basically the same as a digital product.
One of the best places to find digital products to affiliate with is ClickBank.com. They have an
automatic affiliate program built into their payment processing service so that
affiliate payments are not left up to the product owner to process.
Three other good affiliate programs to check into are:
CJ.com (Commission Junction)
with reputable, well-known internet vendors makes a great deal of sense because
you know you will get paid, you know when to expect a check or bank deposit, and
you can see your account details online at any time. Plus, if you do have a
problem they are more than willing to take care of it.
How Do I Get
There are many ways to start with affiliate marketing, but
a basic starting point is to have a web site with text or image affiliate links
to products you want to promote. Generally you want to stay focused within a
niche or interest group to increase your sales potential. In other words, you
don't want to have many different affiliate links to variety of completely
different markets on your website. Stick to a similar theme.
If you have
used the products, your promotional efforts could include a product review based
on your own experience along with images and other supporting information.
Developing an email opt-in list is helpful in affiliate marketing
because it gives you the opportunity to find the products and information with
the most potential benefit for a group of like-minded individuals (your
subscribers) and tell them about it. A targeted list of subscribers, that you
have built a good relationship with could be worth thousands of dollars over
By promoting affiliate products to several targeted niche markets,
it is possible to create a substantial income over time. Especially when the
affiliate marketer is only promoting quality products with a real potential to
benefit customers within the niche.
In conclusion, affiliate marketing
is a great way to build an income without having a product of your own, and
without having to do much more than get interested people to view product
information through your affiliate links. It's very easy to get started and can
eventually put a lot of money in your pocket. But be prepared to put in a lot of
time and effort. Making money online through affiliate programs is not easy. If
it was everyone would be rich.
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