adding search terms into the anchor text of the link you will help
describe to both users and
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Use Search Terms In Your Web Page Links
It has been a common mistake since the Internet began for websites to use 'click here' or 'read more' links to take the visitor to internal webpages.
Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines.
By adding search terms into the
anchor text of the link you will help describe to both users and search
engines what the subject of the page you are linking to is about.
By using these types of navigation
you will prevent your webpages from being indexed. It is best to structure
your navigation well and provide top level and sub-level HTML navigation
links relevant to each section of your website.
engine bots automatically look for site maps when they visit a website
so providing this service will only benefit the indexing of your webpages.
This weight can help increase your rankings for search terms related to that page. By cross linking pages with other pages in your website you will help evenly pass this weight around your website helping all pages rank well.
An excellent example
of this is Wikipedia. You will see that the text in a single Wikipedia
page contains many links to other pages and sections of the Wikipedia
website all with relevant anchor text.
The same problem happens when using
HTML frames where you have your navigation in one frame and the content
Where you can, provide
links within your webpage's content to other pages within your website.
If all else fails, provide a site map page which is clearly linked from
your website's homepage.