ROR (Resources of a Resource) is an exciting new website content description tool and format. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information.
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ROR Your Website - Help Search Engines Get Smarter
What is ROR?
ROR information can be easily added to your website by adding a ROR File called ror.xml. To create the file ROR provides templates and
examples. It also provide a ROR File Editor,
which will extract information from your website and allow you to describe it
further. Larger websites can also generate ROR files from their
So for now, to communicate your product information to shopping search
engines you typically need to provide a feed (a machine-readable description of
your products), and re-submit that feed to each engine each time the information
changes. And to make matters worse, none of these feeds have the same format, so
you also have to learn each format.
ROR information can also be displayed on your website in a generic fashion so
visitors can quickly and easily find information, without the need to re-learn
or remember the structure and navigation of each website they visit. For that
purpose, ROR provides an Info Button. The
button reads the information directly from your ROR file.