Marketing Your Website On A Budget
By Ken Shorey ©
Owners of home based businesses that are trying to make a living
working from home know the problems encountered trying to get your website
noticed in order to increase traffic and ultimately revenues. After all, if
people don't know about your site, how will they find it among the millions of
Blindly paying a lot of money for advertising, or if you
don't have an advertising budget, not advertising at all, can both be
detrimental to your business success. Getting your site noticed online doesn't
have to be as difficult as many making it.
For instance, there are many
ways to market your products and services inexpensively if not completely free,
so spending a lot of money on it could be wasteful. If you have no money to
spend, you should be diligent about searching out all the options for free
advertising. If you don't, you're asking your business to fail.
comes to advertising, there are many options online and offline that will help
you spread the word about your Website and help you drive traffic to it and in
turn increasing and revenues.
First, check out offline venues for free
advertisement like local newspapers, television stations, radio stations and the
like. Often times these mediums are looking for new local businesses to
highlight in their business sections and/or discussions. This is free
advertisement and something you should take advantage of immediately.
Also, make sure your URL is on every piece of printed material you use
in regard to your business whether it is stationary or free gifts. Having your
URL out there will help brand your website and people will be more likely to
check out what you have to offer.
Additionally, while you are making
your URL well known, make sure your website appears professional and is easy for
your visitors to use. If you accept payment online, make sure that the checkout
process is easy and convenient as well as secure. Using payment systems like
PayPal might be a good idea for you as well because it allows a variety of
payment methods in many different currencies.
Advertising online also
doesn't have to be expensive. Some free options are trading links with other
relevant websites, submitting articles to online article directories and ezines
with a resource box with your information, and joining relevant forums and
posting helpful information with a link to your website in your signature.
Certainly, you can do banners and other advertising, but if you don't
have much of a budget try all of the free options before you start paying money
you don't have. As your business grows, your advertising budget will grow as
well and you can invest in paid advertising options.
Be creative and
proactive in finding inexpensive and/or free advertising, your business will
grow, your revenues will grow and you will not be spending much at all on
advertising. Remember, the more people that are aware of your website the more
traffic, referrals and ultimately purchases you'll get. Make sure your website's
URL is visible to as many people as possible in as many places as possible.
About the Author:
|Ken Shorey is
owner/webmaster of http://ez-work-at-home.net your Work at Home Directory for
legitimate online business programs and resources.