Building is very crucial in search engine optimization. It denotes
the process of building external links so that a user
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Link Building With Directory Submissions
Search engines give due weightage to similar practices and rank such websites higher than ordinary ones. In their ranking process, search engines consider links pointing to a website as 'votes' to the respective website, an appreciation to its relevance or importance given by other websites, and hence rates such websites higher in the order amongst search results.
In short, the more the links pointing
towards a website, the better
will be its page rank. But, on a finer scale, it should also be kept in mind
that most of the links pointing towards a website must be from high ranked
for better page rankings. Further, out of context links does more damage than
providing any real benefit.
There is an assortment of search engine friendly directories available such as open directory project, MSN and Yahoo - that will be ready to link to your website provided it includes relevant information and confirms with their guidelines and rules of submission.
But, care must be taken that you are submitting your website to only relevant directories and to the right categories and not anything in random. It may take a bit of research and effort to get your website submitted in the relevant and popular directories.
once your website could make a permanent listing in the popular directory
or directories, soon the traffic to the website will increase and
advertisements and permanent links starts to flow in with enhanced ease.
Once reached that level, the link building will become self sustaining
and the search
engine rankings also will improve accordingly, provided your website
to provide useful and relevant contents in a consistent manner.
In order to get better acceptance in directory submissions, the first thing to take note is to make your website relevant to the directories. Any thing junk or random is not entertained by any of the popular directories.
Further, submitting your webpage
in to right categories makes the process quicker and such pages will
delay. Remember, it is manual editors who accepts or rejects applications
for submissions, and for a person who might be viewing thousands
of web pages daily,
it is far easier to reject a page than accepting it. So, the easier
you make it for an editor to read and understand your application,
the more chance you stand of having it accepted.
Every directory will have their own rules and regulations, and hence web pages must also be organized around such constraints. Regarding descriptions, most directories require it to be short in the range of 100 250 words that may vary from one directory to another crisp, and to the point. Descriptions that are huge or of the 'beating around the bush' type are generally showed the door by the directory editors.
The same is the benchmark for keywords
as well it
needs to be more organized and focused, and not just another
group of irrelevant and relevant
ones mixed randomly. In that regard, it will be prudent to make
a short list of all prospective keywords first before finalizing
the most optimal keyword for
submission. That will ease the job for you.