Latent Semantic Indexing Explained
The days of keyword stuffing, single phrase
optimization and concentrating only on incoming links to gain traffic
are slowly being phased out as a more holistic approach to judging
website content comes online.
This new concept has many webmasters hopping, and it should. Latent semantic
indexing is quickly becoming the wave of now.
Latent semantic indexing, is a Google driven creation that's meant to better
gauge the content of a web page in relation to the entire site to discover the
overall theme. It is a more sophisticated measure of what sites and their pages
are all about.
While it doesn't mean webmasters need to completely retool all of their keyword
optimization efforts, it does mean depth needs to be a greater consideration.
The history behind latent semantic indexing is rather interesting. Google's current
ranking system, which relies on incoming links (or votes) and keywords to scan
pages for relevancy when surfers do searches has been known for penalizing perfectly
The system was set up to scan for relevance and quality. In the process, it has
a habit of knocking new sites and those which add too much content too quickly.
Although some of these sites, naturally, are those that result from link farming
and quick keyword stuffed content generators, not all are unplanned fabrications.
Google wanted a better way, and found one. Latent semantic indexing is meant
to scan the overall theme of a site, so as not to penalize those sites that have
fresh, relevant and good content even if they do happen to pop up over night.
This new focus puts an emphasis on quality and freshness of content to help sites
gain higher ranking position. In essence, latent semantic indexing is meant to
give a searcher the best possible site to meet their needs based on relevant
keywords and comprehensive coverage and not just incoming links.
This system basically presents a more fair way to give search engine users the
pages they really want. It does what Google has always tried to do – provide
higher quality, more relevant results.
The old days of Google putting 80 percent of its emphasis on incoming links and
20 percent on the actual site itself are coming to an end. Incoming links will
always have relevance, especially in regard to breaking search "ties," but they
may not carry the same weight as before. This can make it a bit easier for those
who work on their sites with an emphasis on quality to see real results.
What all of this means to web publishers is that those who have done and continue
to do their jobs correctly will have a better chance of shining with latent semantic
indexing. Those who keyword stuff, create nonsensical content and spend a lot
of time using link farms likely will not.
The key to getting ahead in the new age of Google search rests on quality. Sites
that provide useful and relevant information in regard to their content will
be likely to do better on searches. Those that cut corners could find themselves
at the bottom of the search heap.
If you're looking to build a perfectly-structured, highly-optimized site or even
improve your existing site there is a great new software tool that just came
out called SiloMatic
This software guarantees all of your web pages will be properly structured to
rank high on Google and other major search engines.
You can read all about it right here:
SiloMatic SEO Website Builder
Alderson is a rare beast! He's a software programmer who understands
internet marketing! He's created many software products which
help people to improve their websites and their internet marketing
results. One of his most powerful creations is SiloMatic,
which produces websites designed to rank high in the search engines