The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines is calculated by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site.
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How I Reached #1 In Yahoo: Part 2
By Michael Rock ©
Be suspicious of the keywords that don't show the same results on all three and consider tossing them out. For example if one column says it searched 300 times per day, but the other two do not even show it being searched at all I would toss that keyword out.
the next column type in the KEI rating of that keyword. And in the next
column, if you have a tool that allows it, enter how often the competition
keyword in a 'competition' column. Enter in the numbers for this data for
the keywords listed in your table. Now we can start to narrow down the
Ask yourself, "Will
someone who types in that keyword be likely to be profitable for me?" If
not, toss out those keywords as well. Look at how often your competition
uses a keyword in your
'competition' column. If it has a good KEI rating and over 17,000,000 web
sites are using it then it will be hard to get to #1. Consider tossing
In addition, if
"business presence on the web", or "Internet
you'll see me floating around the top 5 along with some other search
rename this article How I reached #1 in MSN) The search term "web
good KEI rating, but the competition was over 17,000,000 web sites
using that search
term. Perhaps I'll feel lucky and try for that one next.
To get a good general ranking in all of the search engines, I combine the 3 lists of 50 sites into one big list of 150 web sites for comparison.
Sort the list in alphabetical order. Did you notice something? Some sites are listed three or more times! Toss out the sites that only show up once and this will narrow down your list of 150 considerably.
use of the keywords
If you want I can do
this analysis for you. Just send me up to 3 keyword phrases and 2 web
sites for comparison and
for $25 you'll
a much more detailed report on both sites. This will save you
lot of time!
research usually runs about $240 to $360 if you have me do it.