Google AdWords Optimization: Why You Must Increase
Your Keyword Relevancy
By Simon Leung ©
If many of your Google AdWord keywords are not displaying ads, it's time to optimize
your keyword relevancy
Many Google AdWords advertisers are frustrated. Most are even
Can you relate?
You've done your keyword research.
You've compiled a long list of terms and implemented them into your AdWords
What happens next?
Half of the terms aren't even running.
The AdWords system has given you a low quality score, which means
that you don't have a very relevant keyword list.
What does the system
Answer: Improve your quality, or increase your bid.
course, you don't want to increase your bid. So, you must improve your quality
How? By increasing your keyword
Keyword relevancy is the key to success with
While it's tempting to include all the keywords you got
your hands on, you should note that this is the #1 mistake advertisers make in
Keyword relevancy qualifies the end user.
this user searches on a relevant keyword term that activates your ad, you have
qualified someone who is interested in your product/service.
reason, you need to increase your keyword relevancy as much as
What is considered a relevant keyword?
The term must be
exactly what you are advertising.
For example, if you are promoting
AdWords tips, a relevant keyword list may be:
google adwords help
google adwords advice
following group of keywords is somewhat related, notice that they are targeting
a totally different audience:
google adwords expert
google adwords professional
In the latter batch, AdWords
will surely deem your keyword relevancy lower than former.
Even if you
were to raise your bid so that you can appear on these terms, chances are that
even if users do click on your ad, they will end up leaving your website without
making a purchase.
The product/service you offer was not
exactly what they were searching for.
This is precisely why keyword
relevancy is so important.
You need to know who you are targeting, and
your target audience needs to know how to find you.
Both sides of the
fence are met when you find that relevant keyword term.
easy steps on keyword relevancy and you're on the road to AdWords success!
About the Author:
|Simon Leung, AdWords
Optimization Expert for Google, helps advertisers increase, improve, &
expand results FAST! To get 10 of his most powerful strategies for explosive
results & profits using AdWords for FREE, go to http://AdwordsOptimization.com