Article Marketing: A Profitable Strategy
By Craig Andrews Copyright © 2008
Here is an article marketing strategy for you to follow
which will outline some techniques you can use immediately and dramatically
Writing and distributing articles is my #1 way to drive
pre-targeted traffic to my sites. Besides that, search engines love fresh
content and what better way than submit articles and to post or archive your
articles on your own article directory which you should have implement on your
Better yet, writing and submitting
unique content articles rather than submitting
the same articles will produce more traffic, back links, and higher
rankings. Although this can be difficult and time consuming writing
hundreds of versions of unique and different articles, most of the
article submission software available can only submit the same article
to different article directories.
Pro Software is one piece
of software I can highly recommend that will automatically submit unique
articles saving you valuable time. It is not an article spinner or
content creator that submits gibberish. You write the articles and
it does the rest.
Sometimes writing articles
can be intimidating and you may feel that this is really not your cup
of tea. One option is to buy PLR or Private Label Write articles
or have ghostwriters write articles for you. Both are fee related services. From
my experience PLR articles can be a great source of content for your
website to build content and feed those hungry search bots looking for
fresh edible content. There is one catch to these articles, which I will
If you do decide to go
the PLR route, it is highly recommended that you go through and alter
them or modify them in such a manner that they do not read the same
as the original article. Keep in mind that these PLR article are being
bought by many other would be "content seekers" so
you need to make them different or else you will be submitting duplicate
The major keys to profiting
from article submissions are to write articles filled with useful information
and are of great quality. Adding your resource box to the end of your
article is where you develop your traffic and back links. A simple,
catchy one-line phrase will do the trick.
For example "Click here for
the latest hot article marketing strategies! http://www.yourwebsite.com" should
do the trick. Don't overlook trying a few longer resource boxes; say
4 to 5 sentences long. I have had great success with those as well.
Before publishing your articles, be sure and
do a spell and grammar check on them. It does not convey professionalism
when your articles are loaded with spelling and grammar errors. Some
of the major have a spell check already built in, but I usually draft
my articles in notepad and then copy and paste into Word where I can
run a check on them before submitting. This is somewhat of an extra step,
but a valuable one that does not take long to complete. Not only that,
but you can learn a lot form going through the spell checks yourself.
Publishing your articles to the top ranking
article directories and to your own Website or Blog are two great ways
to get your articles exposed on the Internet. If you do not have a blog
yet you may want to look into it. They are usually free and can serve
as another Website for your own self-promotion.
As previously mentioned,
unique content articles are a major advantage over your competition.
Software can create unique articles for you to distribute
not only to it's internal list, but you can also use those unique articles
to copy and paste into the major high ranking article directories e.g.
Ezine Articles, Isnare, and Go Articles which require manual submission.
In closing, article writing and submissions is a great
article marketing strategy that can yield huge profits if done correctly.
There are other important factors that also contribute to article success
which I will cover in future articles, but if you follow this article
marketing strategy you will be ahead of your competition separating you
from the field.
About the Author:
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