Per Click advertising can be very effective. But you need to know
how to make the most of it.
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7 Tips To Know About Pay Per Click Advertising
Pay Per Click advertising can be very effective. But you need to know how to make the most of it. This article provides information to help you.
Entrepreneurs everywhere are always looking for the next best way to advertise their products and/or services. One way to advertise on the Internet is known as cost per click (CPC) or pay per click (PPC) advertising.
According to Wikipedia, the free, online encyclopedia, pay per click advertising is where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service.
When a user types a keyword query
matching the advertiser's keyword list, or views a page with relevant
content, the advertiser's ad may be shown. These ads are called sponsored
ads or links which appear next to, and sometimes, above the natural
or organic results, or anywhere on a content page.
Pay per click advertising is not cheap and is a gamble. Some of the top keywords used to describe the product or service you are marketing may be as high as $5.00 or more per word.
Anyone considering this advertising
medium must have a budget and be willing to create, change and renew
ads frequently. Often, you may find yourself having to "babysit" your
as you notice your ad and keywords are bringing traffic and making
sales, you won't have to sit at the computer as often.
When deciding on a pay
per click company to advertise your product or service, take the time
to research business forums for entrepreneurs, sites that report rip-offs
and search blogs to find out others' experiences. Be sure to type in
the name of the company in the search box at these sites to see what
others have written about it. Some companies have been known to offer
high price services to create your ads and submit it to search engines
that aren't at the top, then they take some of your advertising dollars
and invest it in their own search engines.
How much does it cost to sign up?
Are there additional fees? When will you be billed? What is the fine
print when it comes to free trials? Know the answers to these questions
before you sign up. Provide a gift card instead of your bankcard information
when possible. Gift cards that can be used as credit cards will give
you better control over your budget and some online security. This
way if for some reason your campaign doesn't work out, you discover
fraudulent business practices, etc. you won't have to be concerned
about money coming out of your bank account and possibly incurring
overdraft charges. If you must use your personal bank account, keep
a close watch on your statement and contact the company right a way
if you see anything questionable.
Make a list of as many keywords
related to your product or service. Know how much your top keywords
will cost. Review others' campaigns for about a week or two, if you
still notice those companies are advertising their products, they may
be doing well. Visit a few of your competitors' sites to get ideas
on possibly more keywords.
Formulate three different ads all
advertising your specific product or service. These ads will be rotated
and whichever one does the best, you will use that same ad at other
pay per click companies.
Know which country and/or state
your will be advertising in before you sign up. Some countries do better
than others because they may not be as saturated with your product
or service like the United States.
should notice your ad campaign is not doing well and you proceed to stop
it, be aware that the site may not stop running your campaign until 24
hours later. Meanwhile, you will continue to accrue clicks and charges.