3 Reasons For Using Social Networks For Internet Marketing
By David Bain Copyright © 2007
If you are involved in internet marketing, you'll understand how
very expensive and difficult it can be to attract people to your website.
To get sales, you need to attract
people who are in need of your products or services. Social networks
present a viable internet marketing alternative or supplement.
Social networking websites are known to attract a vast number of people.
It has been said that the top 10 Social Networking websites receive about
45 percent of the total number of active internet users. This really
is proof of how powerful these websites can be.
For owners of social networking sites, the main benefit
comes from the content that social network users produce and lodge in
Here are 3 reasons why you should
integrate social networks into your marketing plan online.
#1: They give you a huge target market
If you are
apprehensive about integrating social networking in your overall marketing
plan, remember what the Fox Interactive President said during the Web
He noted that MySpace has managed
to acquire a user base whose number is equivalent to the population
of Buffalo. Imagine how large this is. This represents millions of
users from around the world that you can sell and market to.
Using social networks for marketing purposes is very good strategy.
Millions of users are attracted to these networks. Entice these visitors
to visit your website and you've got it made. Getting this many visitors
through other marketing means can really cost a lot, but if you use social
networks you can get it for free.
Social networks like MySpace open the gates for
e-commerce businessmen; these sites provide you a place where you can
market your products.
#2: Social networks make it easier to target your markets
Social networks consist of several sub-networks to which one can gain
access. These sub-networks have pre-filtered members and users so a business
owner can easily pick and choose groups which he is targeting or whose
members may be interested in what he has to offer.
It is amazing how deep a
social network can go. It is truly a very fertile ground for one's targeted
internet marketing efforts. All you'll have to do is browse over the
groups and find people who may be interested in your products and services.
#3: Social networks have enormous potential for boosting site traffic
Though some webmasters still consider social networks as a fad meant
only for teenagers, most businessmen have realized the social networks'
potential for boosting site traffic and sales.
Online and real-world
entrepreneurs alike are flocking to social networks.
are not to be outwitted, and they have begun promoting the products of
their affiliate partners in social networking sites.
Fad or not, creative
and strategic use of social networks can really boost a business' earnings.
.. But Remember..
Given the wonderful opportunity that social networking sites offer,
one can easily get carried away in his marketing campaign.
You must remember,
however, that as with any marketing method, tact, subtlety and strategy
are all required. This is especially true for social networking sites
since they are truly not for marketing purposes.
Thus, you must never
be too obvious about your efforts to sell. You should always present
your marketing pitch in a manner which is both personal and engaging.
|David Bain is founder of
the internet marketing training company http://www.PurpleInternetMarketing.com. Purple Internet
Marketing helps marketing managers and business owners harness the power of the
Internet as a marketing tool.|